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Transport For London: Do the test

Release:
TBA
Link:

Tasked with seeding a video created by our partners at WCRS to an online audience with the aim of improving road safety in London, we utilised a variety of social media channels & targeted both niche & general interest communities, turning the video into a viral phenomenon. With over 4.4 million views after the first fortnight (against a target of 100,000) the video has now been viewed more than 8 million times. Tracking data shows that 22% of all cyclists & motorists in London have seen the video, with half saying that they will take more care as a result of seeing it. We don’t know however how many actually saw the moonwalking bear.

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Brylcreem

Release:
TBA
Link:

In partnership with WCRS we ran the campaign to launch Brylcreem’s new b: range. Based around a specially designed MySpace profile we went out into the furthest reaches of the internet to find and talk to pen spinners, extreme footballers, circus performers, unsigned bands & all sorts of other weird & wonderful people. By utilising a variety of social media channels, seeding & video optimisation, we delivered an award winning campaign (Creative Circle 2008: Best Multimedia Campaign) to launch Brylcreem’s latest range direct to the target audience. Brylcreem’s MySpace campaign has been quoted by JupiterResearch as an example of best practice in using branded social networking pages to engage users.

24 case study

Sky: 24 - Day 6

Release:
TBA
Link:

Recent winner of a NMA Effectiveness award, our campaign for Sky promoting the sixth series of 24 engaged viewers as never before. Text messages from Jack Bauer, terrorist videos on Youtube and hidden sections of the Chinese Embassy website; our campaign had it all. Verging on ARG territory, the campaign blurred the lines between marketing and entertainment and by the time the first episode aired, 1 in 15 viewers had played the game with and spent an average of 20 minutes each engaged with 24.

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Superdrug

Release:
TBA
Link:

Since the beginning of 2007 we’ve designed and produced all Superdrug’s email campaigns. Driving traffic to their new transactional site, awareness of special offers and supporting in-store promotions, email plays a major role in their marketing strategy. They’ve experienced some fantastic results so far, even selling out of one featured product within just two hours of it being distributed! We also produced the ‘Get the Look’ micro-site, an interactive make-up, fashion and style area which is part of their main web presence.

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William Grant

Release:
TBA
Link:

We’ve extensive experience within the drinks industry, especially when it comes to Whisky! One of our oldest clients, we’ve worked with William Grant & Sons for over 5 years now, providing them with a global extranet for the management of all their brands which gives their local marketing teams access to all the latest branding, PR and marketing information from the company.

Additionally, we also created their company blog, played a key part in the re-launch of Glenfiddich and shortly we’ll be assisting in the re-launch campaign for The Balvenie, too.

Tesco Personal Finance

Tesco Personal Finance

Release:
TBA
Link:

Having worked with them for 8 years, Tesco Personal Finance (TPF) are certainly our oldest clients. We re-designed their website in order to reach the widest possible audience, whilst retaining their brand standards and familiar feel. Customer feedback has been excellent, and the site has become even busier than the groceries website! Continuing to work with TPF, we provide them with banner advertisements for their entire portfolio of products and services.

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Hammer Films

Release:
June 2007
Link:

We’ve worked with the legendary Hammer Film since April 2007 and we love it! This new corporate site was the first fruit of our labours in re-branding them, aimed at promoting interest in the re-launch of one of the most respected horror production companies in the world.

Hammer being such a thoroughly British company, their re-launch was quite an event in the UK, so much so that during the weekend the site went live the re-launch featured on nearly every major news broadcast on TV and Radio around the country!

Sadlers Wells

Sadlers Wells

Release:
TBA
Link:

Sadlers Wells theatre is the best venue for contemporary dance in the country, and we’re proud to have worked with them since September 2006. We re-designed their main site, implementing a CMS while enhancing the use of video and photography. The site now illustrates the rich variety and content of their shows, helping to promote Sadlers Wells as an authority in dance worldwide.